MeSH Browser

MeSH Heading: Direct-to-Consumer Advertising
Tree Number(s): J01.219.687.274.500
Unique ID: D000067088
RDF Unique Identifier: http://id.nlm.nih.gov/mesh/D000067088
Scope Note: Advertising that directly targets consumers of certain products such as pharmaceuticals.
Entry Term(s): Direct-to-Consumer Marketing
Previous Indexing: Advertising as Topic (1983-2014)
Public MeSH Note: 2016
History Note: 2016
Date Established: 2016/01/01
Date of Entry: 2015/07/01
Revision Date: 2014/10/15

Allowable Qualifiers: classification (CL)

economics (EC)

ethics (ES)

history (HI)

legislation & jurisprudence (LJ)

methods (MT)

standards (ST)

statistics & numerical data (SN)

trends (TD)

Direct-to-Consumer Advertising MeSH Descriptor Data 2024