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Social Marketing MeSH Descriptor Data 2023

MeSH Heading
Social Marketing
Tree Number(s)
Unique ID
RDF Unique Identifier
Scope Note
Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
Public MeSH Note
2003; see Marketing of Health Services 1980-2002
History Note
2003; use Marketing of Health Services 1980-2002
Date Established
Date of Entry

Allowable Qualifiers
Social Marketing Preferred
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