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Social Marketing MeSH Descriptor Data 2023


MeSH Heading
Social Marketing
Tree Number(s)
J01.219.687.750
N05.300.430.500.500
Unique ID
D040241
RDF Unique Identifier
http://id.nlm.nih.gov/mesh/D040241
Scope Note
Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
Public MeSH Note
2003; see Marketing of Health Services 1980-2002
History Note
2003; use Marketing of Health Services 1980-2002
Date Established
2003/01/01
Date of Entry
2002/07/03

Allowable Qualifiers
Social Marketing Preferred
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